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Since its inception six years ago, Jetpack CRM has been a trusted tool for WordPress-based businesses, helping them better serve their audience and streamline their operations. And we’re always focused on making our products even more effective, shifting to meet the needs of the companies that we work with on a daily basis.
So to celebrate our sixth birthday, we’re rolling out Jetpack CRM 5.0, a version that’s even bigger and better!
Online merchants, this one’s all about you. WooCommerce connectivity is now included in Jetpack CRM for free rather than being a separate, premium extension. And integrating your online store with Jetpack CRM is easier than ever.
This means that you can harness the power of our WordPress-driven Customer Relationship Manager tool (CRM) to increase conversions, provide better customer support, and make your team more efficient at no cost to your business.
The core focus of a CRM is spelled out in its name: “customer relationship.” And while CRM tools are an incredibly powerful way to improve relationships with shoppers, they’re also more than that. Let’s take a look at three ways that a CRM can grow your store.
New to CRMs? Learn about everything a CRM can offer your business.
CLV (customer lifetime value) measures the amount of money a business earns from the average customer over the entirety of their relationship. Increasing your CLV is important because it’s both an indication of profitability and retention. And since it’s 25 times more difficult to convert a new customer than retaining ones you already have, keeping existing buyers happy is an excellent goal.
How can a CRM help with this? Through engaging with your customers at key touchpoints and delighting them along their journey. Here are a few ways that a CRM can increase your CLV:
Ultimately, a CRM helps you better understand your customers so you can better serve them. And happy customers come back time and time again.
Offering excellent support to potential and existing customers is a critical part of running an online store. Answering questions, providing guidance, and troubleshooting problems keeps people happy and helps you minimize returns.
And this is where a CRM shines.
When a team member is helping a customer, they can view tons of information about that specific person directly in the CRM. At a glance, they’ll know what that person purchased and when, who they spoke to previously on your team, whether or not they left a review, and any notes that are on their account. This helps shoppers skip all the frustrating back and forth so they get their problem solved and questions answered faster than ever.
A CRM also helps streamline the customer support process. With many tools, like Jetpack CRM, team members can send emails and make calls directly from the dashboard. You can also assign tasks, like follow ups and support responses, to specific people, so your customers will never fall by the wayside.
eCommerce stores are made up of a bunch of moving parts. It can be hard to keep track of it all, especially when you have multiple team members.
But a CRM serves as a central hub for your business. Everyone can access the same customer data and performance stats, no matter where they’re located. And creating tasks and adding reminders means that you can skip the confusing email chains and know that everyone is on the same page, even when working across time zones.
And because a CRM collects customer data, including past communications, team members can stay up to date on each individual shopper. This helps you avoid situations with contradictory information, or letting customers slip through the cracks.
So it’s no surprise that using a CRM increases sales, improves performance, and enhances collaboration.
There are a variety of CRMs available, and choosing one can be tricky. Some are unnecessarily complicated. Some are expensive and provide functionality you don’t need. Others don’t integrate with the tools you use.
But Jetpack CRM provides all the features you need, without any of the frustration. Let’s take a look at why Jetpack is the best CRM for WordPress:
Jetpack CRM was designed with WordPress and WooCommerce site owners in mind. Our features equip merchants with the tools they need to grow their store, better serve their customers, and streamline their operations. And with our latest update, you can benefit from all of that at absolutely no cost!
Ready to grow your store? Get started with Jetpack CRM for free.