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10 things to consider when hiring a ghostwriter

In marketing, content creation is mandatory. But what if you’re a lean team and can’t afford to spend time developing tons of content? B2B content Marketers Spend 82% of their time creating content, according to a Casted study. In addition, 72%…

Microsoft launches Merchant Promotions Coupons

Microsoft launches Merchant Promotions Coupons

Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. The tags will appear at the bottom of the product listing and…

Top 5 secrets your search bar is hiding

Top 5 secrets your search bar is hiding

Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on your site? Once you…

How to use Google Ads Competitive Metrics

How to use Google Ads Competitive Metrics

If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes you want to monitor your vanity metrics around where you rank. In one of my…