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Are you looking for the best WordPress plugins to grow your traffic and conversions?
With over 55,000 WordPress plugins, it’s no wonder you’re confused which WordPress business plugins to choose. And not all plugins are free or work as promised, so making the wrong choice can literally cost you money.
Fortunately, we love playing with WordPress plugins. And we happen to be experts in conversion rate optimization, which is a fancy way of saying we know how to grow businesses.
In this article, we’ll share our favorite WordPress plugins every website should try.
AIOSEO is the most comprehensive WordPress SEO toolkit.
Why does SEO matter so much? Well, even if you have the best marketing strategy and content on earth, none of that matters if no one sees your website in the first place.
SEO is how visitors find your website. AIOSEO helps you write better titles, meta descriptions, al tags, and more. This will help your content get to the top of the search results page.
Over 3 million professionals use this plugin as a result.
We appreciate that AIOSEO is both powerful and easy to use.
It has an automated setup wizard to help you choose SEO settings for your business. But you still get customized, actionable suggestions for each page. The TruSEO score updates in real time as you make changes so you can immediately see results.
There’s a lite version of AIOSEO you can download from the WordPress plugin repository.
OptinMonster is the premium WordPress plugin for growing your email list, leads, and sales. Whether you want to convert abandoning visitors into customers, increase pageviews, increase conversions, then OptinMonster is your go-to plugin.
No matter what type of online business you run, OptinMonster has a solution for you.
This WordPress plugin also provides award-winning support via email and, for many, chat.
Like AIOSEO, OptinMonster is easy to use but full of powerful features. You can get started right away, then refine your campaigns as your business grows.
OptinMonster comes with more WordPress-specific targeting rules than any other plugin. This lets you show campaigns to the right people.
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You can also find a lite version of OptinMonster on the WordPress plugin directory.
MonsterInsights is the best WordPress analytics plugin around.
Why is an analytics plugin so important? You can’t improve what you can’t measure.
MonsterInsights allows you to understand complicated analytics like traffic sources and audience behavior easily. You’ll know what’s working and where you’re wasting your time.
With MonsterInsights, you won’t have to guess what to do next. The data can drive your strategy.
MonsterInsights also offers eCommerce tracking for WooCommerce or Easy Digital Downloads. You can see your sales trends instantly without messing with spreadsheets or calculations.
We love how MonsterInsights just works. Do you see a pattern with all our favorite WordPress business plugins? Easy but powerful.
Installation and setup are simple, and additional features are available at the press of a button.
Website analytics are vital to the growth of your business, and with MonsterInsights, you have real-time access to the data you need.
And yes, there’s a lite version of MonsterInsights you can try too!
WPForms is the best WordPress contact form plugin.
Every website needs a contact form. But WPForms can also create surveys, conversational forms, and even payment forms. All without any coding at all.
Your contact, registration, and payment forms will look super professional. And you’ll be able to collect important information easily and respond quickly as needed. The lite version of WPForms is a great place to start if you don’t need payment forms, integrations, or other advanced features just yet.
TrustPulse is the best social proof app for driving up conversions.
Visitors see real-time customer activity as eye-catching activity bubbles. These notifications can add credibility.
Maybe you even saw a little popup about someone buying OptinMonster while you were reading this article. Yup, that’s TrustPulse!
TrustPulse isn’t strictly a plugin, but it might be even easier to use! It’s just a line of code that you insert on your website.
Social proof is persuasive. Something as simple as a popup telling site visitors someone bought your product goes a long way.
TrustPulse is easy to set up and works on any website. Whether you’re on WordPress, Shopify, Squarespace, or another platform, you can use TrustPulse.
SeedProd is an easy way to create beautiful WordPress pages in minutes.
The drag-and-drop editor can build lead capture pages, sales pages, coming soon pages, and more.
SeedProd is a versatile page builder without all the fuss of more complex themes.
There are plenty of blocks and templates ready to go if you need to whip up a landing, maintenance, or 404 page fast.
Power users, you can also build your entire website top to bottom with SeedProd’s Theme Builder.
WP Mail SMTP is a WPForms plugin, which makes sure emails from your website get to where they’re going.
WordPress uses PHP by default, which is effective for many things. But its mail function isn’t the best because its emails aren’t authenticated.
Without authentication, emails are often not sent at all. If they are, these emails end up going to spam. This can really hurt your bottom line since you can’t respond to customer emails you never see.
WP Mail SMTP can fix this problem. Over 2 million sites use this Simple Mail Transfer Protocol (SMTP) tool for sending emails.
We know SMTP can sound intimidating. That’s why we love how WP Mail SMTP offers installation, setup, configuration and testing to get the plugin working.
WP Mail SMTP is an easy way to improve your email deliverability and security. This helps you respond faster to leads and newly registered users, which ultimately grows your bottom line.
WP Rocket is proud to call itself the “all-in-one web performance plugin.” It makes Google and visitors happy by improving your site speed. And it’s fast and easy for you to set up. When you activate WP Rocket, it gets to work.
WP Rocket begins to speed up your site as soon as it’s added. This WordPress plugin aims to please visitors and search engines.
If you don’t have a firewall, you’re leaving your site open to hackers and malware attacks. Sucuri Firewall offers a plugin complementing Sucuri services, integrating them into your site.
WP Activity Log is an important companion plugin that keeps a log of all user activity that you can download for free.
UpdraftPlus is the most trusted backup plugin for WordPress.
Editing mistakes and malicious website attacks happen all the time. UpdraftPlus ensures you have a secure backup ready in case you need it.
Even the free version lets you backup files and databases to the cloud and restores with a single click.
UpdraftPlus is free for the base plugin, which is fantastic. You can upgrade for extra features and support.
Alternative: Backupbuddy is a WordPress backup solution that handles backup, storage, and restoration all in one plugin.
PushEngage is an excellent eCommerce plugin to boost sales through push notifications.
Once your customers opt in, you can send personalized, triggered push notifications like low inventory, price drop, and abandoned cart messages.
PushEngage is the best WordPress plugin for push notifications. But you can also use it on Shopify, Squarespace, and nearly every other website platform.
You don’t need any coding skills to use PushEngage, and it won’t slow down your website. For those of you working with customers in the EU, PushEngage is GDPR compliant as well.
MemberPress is the best plugin to create a membership site, an online course site, and a content paywall.
You can limit access to your website content, including courses and digital download, to paying members only.
MemberPress is super easy to set up but packs a lot of features. With MemberPress you can group members, control upgrades, and create dynamic pricing pages. It also sends reminder emails, making it simple to advertise holiday or flash sales.
Alternatives: LearnDash is another powerful online course platform, though it doesn’t have the general content access rules that MemberPress does. If you just want to sell digital downloads, Easy Digital Downloads is also a good option.
Shared Counts is a social sharing plugin that makes it easy to share content. It also shows how many times a blog post or web page has been shared. This is a subtle but powerful form of social proof. After all, if hundreds of people have shared an article, it must be pretty good.
Shared Counts does its one job incredibly well. The code is lean so it won’t slow down your site. And the plugin is free! Hard to get better than that.
To use tools like Google Analytics or Facebook Pixel, you have to insert code into your WordPress site header or footer. Insert Headers & Footers lets you do that without modifying your theme files or messing with lots of different plugins.
This is another simple and sweet plugin that does what it was designed to do perfectly. It’s easy to install and use. Best of all, it’s free!
RafflePress is the best giveaway plugin for WordPress. Giveaways and contests are one of the most effective ways to grow subscriber lists.
This WordPress business plugin can simplify this for blogs and social media. No more manually tallying comments, likes, or shares. RafflePress can do it for you!
Contests are a fun way to build your list, generate leads, and increase brand awareness. RafflePress handles all the hard work so you can see the results fast.
SearchWP is a powerful WordPress search plugin to improve site search.
WordPress default search leaves out PDFs, tables, text files, and WooCommerce products. SearchWP makes all this important data searchable to help your users find what they need quickly.
SearchWP helps you create a truly custom search experience based on what you know about your customers. This can improve your bounce rate and boost your conversions, with minimal effort from you.
Uncanny Automator connects existing WordPress plugins and apps to automate routine tasks.
Imagine creating a form for customers, then having to enter their details into a Google Sheet by hand. After you’ve done that, you need to email everyone, again one by one.
Uncanny Automator can automate tasks like that and many, many more. Set up an if/then for tedious parts of your job and let it do the work.
Choose triggers, select actions they cause, and let Uncanny Automator work for you.
Uncanny Automator can save you hours of time and prevent mistakes that happen when doing tasks manually. Link up tools you’re already using and save yourself the hassle of transitioning to an all-in-one platform that may not actually have all the things you need.
Smash Balloon is the perfect way to add a social media feed to your WordPress website.
Embedding social media feeds on WordPress websites is notoriously tricky, but Smash Balloon makes it simple. Their suite of 5 plugins are custom designed to beautifully display your posts from Instagram, Facebook, Twitter, and YouTube, either separately or in one big social wall.
Smash Balloon helps save time, increase social engagement, and add dynamic SEO content. The WordPress plugin’s support is also out of this world! Plus, Smash Balloon is GDPR compliant. You can use the lite plugins for Instagram, Facebook, Twitter, and Youtube for free through the WordPress plugin repository.
WP Simple Pay is the easiest way to create payment forms quickly without the hassle of setting up a full shopping cart or eCommerce solution.
This plugin will save you time by streamlining the payment form creation process. It can also boost your revenue and reduce fees by offering many different payment options.
Easy Digital Downloads is the easiest way to sell digital products like ebooks, plugins, and PDFs.
It’s designed especially for digital products so you don’t have to worry about customizing or hiding irrelevant settings like shipping
Easy Digital Downloads makes it simple to have a digital product business in minutes. It’s easy to use and actively supported with plenty of extensions to truly tailor the plugin to your needs.
When you use WooCommerce, you get a robust, customizable eCommerce program. You can make a storefront with a WooCommerce theme and manage orders and customers.
WooCommerce has hundreds of extensions and companion plugins, including marketing, payment, and shipping options. One we like in particular is WooFunnels. You can use WooFunnels to build high-converting checkouts, order bumps, upsells, and automations to boost your revenue.
WooCommerce is the most powerful eCommerce option available. You can customize every part of the sales and checkout process to be exactly what your customers need.
This WordPress tool works with popular providers. Plus, extensions can help you add lesser-known payment gateways. When you offer customers payment options, you remove barriers.
AffiliateWP is an easy-to-use, reliable WordPress plugin with all the affiliate marketing tools you need to grow your business.
AffiliateWP lets you track your affiliates and referrals, all from within your WordPress dashboard,
AffiliateWP takes all the hassle out of affiliate marketing. The plugin is easy to use, reliable, and just works when you need it to.
Alternative: EasyAffiliate is another great all-in-one affiliate program plugin for WordPress.
WPML lets you build and run sites in different languages. People are more likely to buy if they can clearly understand the website they’re buying from.
Having a multilingual site isn’t just for international companies. If your small business sells to customers in areas where languages other than English are commonly spoken, being multilingual can help you stand out.
WPML is fast and efficient, which keeps your page speed high. It’s laso stable and secure, with internal and external audits by the developers. It works with almost any WordPress theme and plugin
Antispam Bee is a free spam blocking plugin that eliminates spam comments and trackbacks.
The plugin is simple, free of charge, ad-free, and 100% GDPR compliant. What’s not to like?
Alternative: Akismet is a trusted spam solution with over 7 million users.
Sugar Calendar is the best event calendar and booking plugin for WordPress. It lets you schedule events, sell tickets, sync with Google Calendar, and more.
Sugar Calendar is lightweight and performance-ready. It’s also less expensive than many WordPress business plugins.
Alternative: Modern Events Calendar is another popular WordPress calendar plugin.
PublishPress turns your WordPress site into an editorial publishing machine.
You can organize, schedule, and plan your WordPress content from within the dashboard. No need to keep separate calendars on a spreadsheet or task management app!
PublishPress makes it easy to manage large content sites and publishing teams efficiently. Their support is outstanding, and there’s a wide variety of accompanying plugins to supercharge your publishing even further.
ThirstyAffiliates is one of the best WordPress plugins if you are promoting affiliate links.
You can use this plugin to cloak long, ugly affiliate links, protect your commissions, and easily insert affiliate links into blog posts.
Over 440,000 WordPress sites use this WordPress plugin for their businesses. It has a low learning curve and could simplify your affiliate linking strategy.
Thirsty Affiliates manages affiliate links, so you needn’t worry about changes affecting sales.
When a partner changes their link, you no longer have to update manually.
This saves you time and loads of revenue in lost sales.
Alternatives: Pretty Links is a WordPress plugin that combines link shortening, link management, and QR code generator functions.
Constant Contact is an email marketing and automation tool. We recommend it because it’s made for beginners.
Constant Contact lets you send targeted emails with their autoresponder. This helps build relationships while saving time.
Constant Contact combines all the digital marketing tools you need in one easy-to-use platform. It also integrates well with specialty tools for lead generation like OptinMonster. They also have award-winning customer support.
Even in the digital age, good phone service still matters. Nextiva provides a complete business phone solution.
LiveChat lets you support visitors who want instant answers to questions and concerns.
LiveChat has tons of customization options. It also offers a mobile app and integrates with other tools you use.
EWWW Image Optimizer compresses images in your WordPress media library. It can also lazy-load and auto-scale images. All of this helps improve your site speed.
Everything is automatic. Compression, scaling, and other image changes don’t need manual intervention. You can optimize using tools on your server, too.
WP Control helps you clean up your website by enabling or disabling core features.
We love WordPress for the many options and features it offers, but sometimes it’s too much. If you just need a simple, secure, and fast website, WP Control lets you disable unnecessary features.
This all-in-one plugin lets you quickly and easily streamline your WordPress site. You can disable features with just a few clicks without any coding knowledge or hiring a developer.
Wait, there’s more! We’ve added some of the newest best WordPress plugins for business.
TablePress is a free, open source plugin that lets you create and manage tables on your WordPresssite. You can create sortable tables with numbers, text, images, links, or even math formulas.
TablePress is an easy way to create and display advanced tables on your WordPress site. The support is top notch, particularly for a free plugin. The core plugin is simple to use and there are lots of extensions available for free or donation.
Envira Gallery is the best premium WordPress gallery plugin. You can use Envira to create responsive photo and video galleries in minutes.
The interface is intuitive to use with clear documentation and excellent support. Envira also integrates well with most themes and plugins. You can use the galleries for portfolios, case studies, photography websites, and anywhere you need to display images easily.
If you run your own ads or place network ads on your WordPress website, you need AdSanity.
AdSanity is an ad rotator plugin. You can use it to create and manage ads shown on your website, whether your own in-house ads or ads from a network like Google AdSense.
AdSanity is beginner friendly without compromising on features and functionality. The support is excellent with a dedicated help site and support ticket system.
If you’re seeing a “missed schedule” error on your scheduled posts, you need this plugin. Missed Scheduled Posts triggers your scheduled posts to publish on time.
This plugin fixes a specific problem without adding load time to the site. It runs easily and reliably every time. Set it and forget it!
Autonami is a self-hosted marketing automation engine. This means you can manage your marketing campaigns and customers all from inside your WordPress dashboard.
Autonami replaces multiple plugins, so you don’t have to waste time finding different solutions, managing updates, or resolving code conflicts. It works flawlessly without slowing your load time.
Looking for something that wasn’t on this list? You’re in luck! We’re serious about testing plugins around here. Check out our other showcases:
There you have it! These are the best WordPress plugins for business that we’ve found and even use on our own websites.
If you’re ready to start generating more leads, sign up for OptinMonster, the premium lead generation plugin for WordPress.